A marketplace brings customers but takes a cut and keeps the relationship. Your own store keeps the margin but you have to find every buyer. Here is how to decide where to start.
Most product pages lose sales for the same few reasons: unclear photos, missing details and surprises at checkout. Work through these nine before you spend more on traffic.
Cost plus a guess is how most first prices are set. Here is a simple way to price from your real costs, check the margin after every fee, and sanity-check against the market.
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