Ines Calloway

Ines spent a decade as an independent operations consultant, mostly for companies between five and fifty people: choosing accounting and project tools, setting up shared drives and permissions, and connecting systems so data stopped being retyped. She has also spent a lot of time undoing automations that saved five minutes and cost an afternoon when they broke. At Emazoo she writes about tools and automation, and her standard question is what a tool replaces, not what it adds.